Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market.As indicated by studies, Account-Based Marketing can possibly help the normal arrangement size per client by over 150%. It’s not difficult to see the reason why Account-Based Marketing is quickly taking over as the go-to strategy for B2B prospecting.With ABM, marketers (with the sales team) identify target accounts, personalise the marketing and experience, allowing the sales team to convert. ABM shortens the sales process by extending the involvement of marketing in the sales funnel.